Thursday, May 22, 2008

Sheila Fajl Jewelry



Brazilian-born Sheila Fajl brings her extensive fashion industry experience to her original line of jewelry. Prior to becoming a trained and licensed lawyer in Brazil, Sheila was a well known television anchorwoman. Six-foot-tall Sheila Fajl began her career in fashion as a model, and went on to success in virtually every aspect of the business: design, sales and marketing, management, and manufacturing.



designer jewelry

Gold Circles and Crystal Ring

Gold plated round ring with stone.

Clear Quartz.



Then she and her Uruguayan husband, Jorge, emigrated to California. Using her innate fashion skills and her Brazilian contacts, Sheila launched Sheila Fajl jewelry. Almost immediately the line received the attention it deserved - gracing the pages of such magazines as InStyle, People, and Lucky.



jewelry techniques

Brushed Gold Pentagon Ring in Lemon

Gold plated split-shank band.

Lemon Quartz.



Although her line is extremely fashion-forward, staying in vogue is not Sheila's ultimate goal. "I want my jewelry to not only make a woman look special. I want her to feel special. Every time someone wearing one of my pieces receives a compliment and gets that warm glow inside, I know I've done my job."



Sheila is a tireless entrepreneur and an artist with a clear vision and an irresistible spirit. Her style is contemporary, fitting perfectly with the latest fashion trends. Graceful settings cradle gigantic stones, enhancing their beauty without distraction. Her non-stone pieces feature clean lines that are just as romantic.



jewelry trends

Brazilian Gold Disc Bib Necklace

Gold-Tone Bib Necklace

18k Gold Plate

22-26"



About the Company

SF Jewelry, LLC, is a California-based company incorporating extensive design and management experience into the pursuit of one goal: to realize Sheila Fajl's vision of an irresistible, fun, and contemporary line of fashion jewelry. At SF Jewelry, we are committed to always being ahead of the latest trends, to following the strictest manufacturing guidelines, and to complying with the highest quality standards. Our products are manufactured and assembled in Brazil and the U.S.

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